A Part of Linjateräs’ new strategy has been to make a brand renewal and to also change the marketing communication outwards to a clearer, more people-oriented direction — exactly how it is inside the factory walls here at Linjateräs.
We’ve been making the brand renewal since the beginning of the year, the Brand Book, the new website, the Subcontracting Fair stand, new photos, video and more, we can finally show some of the results to the public.
For now, the new website is the most visible part of the renewal and other different parts of the new brand will be seen more and more in other channels as well. You can see some excerpts of the new brand look below.